Southeast Heating & Cooling TikTok Privacy Policy

Introduction

Southeast Heating and Cooling values your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard your information when you interact with our advertisements, lead forms, and other content on TikTok.

By engaging with our TikTok ads or submitting your information through TikTok Lead Forms, you agree to the collection and use of your data as described in this policy.

Information We Collect

When you interact with our TikTok ads or lead generation forms, we may collect:

• Personal Information: Name, phone number, email, address, and service interests when you submit a lead form.
• TikTok Interaction Data: Information about how you engage with our ads, such as clicks, video views, and form submissions.
• Device & Usage Information: IP address, device type, TikTok user ID (if applicable), and location data (if permitted by TikTok).
• Marketing Preferences: Your opt-in status for receiving promotional messages from us.

We do not collect your TikTok login credentials, direct messages, or personal data beyond what is provided through TikTok’s ad platform.

How We Use Your Information

We use the information collected through TikTok to:

• Follow up on service requests submitted through TikTok Lead Forms.
• Provide HVAC services such as scheduling tune-ups, repairs, and installations.
• Send promotional offers or special HVAC deals (if you opt in).
• Optimize our TikTok ad performance by analyzing engagement and conversions.
• Improve customer service and enhance your experience with our business.

How We Share Your Information

We do not sell or rent your personal information. However, we may share data with:

• TikTok Advertising Tools: To track ad performance and optimize future campaigns.
• Service Providers: Third-party platforms (e.g., CRM systems, scheduling tools) that help us manage your service requests.
• Legal or Safety Purposes: If required by law or to prevent fraud, unauthorized use, or harm to our business.

Data Retention & Security

We store your data only as long as necessary to fulfill service requests and comply with legal obligations. Your information is protected through secure data storage practices, and we take reasonable measures to prevent unauthorized access or misuse.

Your Privacy Rights

Depending on your location and TikTok’s policies, you may have the right to:

• Access & Review Your Data: Request a copy of the personal information we collected through TikTok.
• Opt-Out of Marketing: Unsubscribe from promotional emails or messages.
• Delete Your Data: Request that we remove your information from our records.

To make a privacy request, please contact us at office@hvacsoutheast.com or call us.

Third-Party Tracking & TikTok Pixel

We may use the TikTok Pixel and other tracking technologies to measure ad effectiveness and retarget users who engaged with our content. TikTok may collect data about your interactions with our ads and use it for its own advertising purposes per its Privacy Policy.

For more information on how TikTok handles your data, visit: TikTok’s Privacy Policy.

Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted here with an updated effective date.

Contact Us

If you have any questions about this Privacy Policy or your data, please contact us at:

📧 Email: office@hvacsoutheast.com‍
🌐 Website: hvacsoutheast.com

Frequently Asked Questions (FAQ)

Q: What does Southeast Heating and Cooling do with my TikTok data?

A: We use it to follow up on service requests, send special offers (if you opt in), and improve our TikTok ads. We never sell your data.

Q: How do I stop receiving marketing messages?

A: You can unsubscribe by clicking the opt-out link in our emails or contacting us at office@hvacsoutheast.com.

Q: How can I request my data or ask for it to be deleted?

A: You can email us at office@hvacsoutheast.com or call us to make a privacy request.

This privacy policy applies specifically to our TikTok advertising efforts.